SJ BOYD

 
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Sarah-Jayne (SJ) has over 10 years of experience in the creative industries, focusing on brand strategy and brand communication. Starting out in publishing, SJ moved to Portland from London four years ago with creative agency, AKQA. She's worked with a number of leading brands, including Nike, Palms Las Vegas, and H&M.

With a deep interest in culture, psychology and understanding how brands and the world interact, she is a greedy consumer of media in all its forms. From newspapers to podcasts, reality TV to pop music, she uses these cultural deeps dives to uncover fresh insights and perspectives to help spark creative solutions for the brands she works on.

Catch her moderating the Evolution of Branding panel!